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The rS onBrand Blog is your home for influencer marketing thought leadership and valuable content for Head of B2B Marketing like you.

As pioneers of the industry, we welcome you to explore the relevant content here that will educate and empower you to successfully implement influencer marketing into your marketing strategy.

Why Creator Marketing Is Built to Last Amid Economic Changes

As brands navigate economic change and tighter budgets, Creator Marketing continues to prove its resilience. Even as...

5 Powerful Ways to Partner with Beauty Creators in 2025

Beauty Creators are key to brand growth, shaping trends and inspiring trust on LTK, TikTok, and Instagram. Gen Zers...

3 Things Brands Need to Know to Win at Creator Marketing in 2025

By the end of 2025, the global Creator Marketing industry will be valued at $32.55 billion, and its impact only...

Holiday Marketing Preparation: A Month-by-Month Guide

September: Start Early and Strategize

Why start now?

According to the 2025 LTK Holiday Shopper Study, 70 percent of LTK...

Maximizing ROI in Creator Marketing: Tips for 2025 Success

What Is ROI in Creator Marketing?

Return on investment (ROI) in Creator Marketing is the value you gain – such as in...

Trends That Will Define Holiday Shopping & Creator Success in 2025

The holidays bring cheer, new memories, and the excitement of finding the perfect gift. LTK’s 2025 Holiday Consumer...